Our Services

• Business  Development &  Accounts Management
• Creative  Services & Production
• Strategic Marketing Planning  & Research
• Media Analysis, Planning  & Media buying
• Sales Promotion & Public Relation

Business Development & Account Management

Business development’s role is to generate accounts, which comply with group’s image and financial criteria. Thereafter every account is closely worked on by the designated Account manager and planning department.

The high experience gained by the account management, ensure harmonious supervision and co-ordination for all services rendered by the creative department and other various departments jointly serving the account.

Creative Services

The vivid bond which links client service / product and a consumer at home, street or office is the creative message that the service / product embodies and holds.

The message & image are the end result of teamwork between agency’s creative and production personnel.
All of which work under the shield of Outdoor creative portray and its creative techniques.

Our creative capabilities embody copy writing for campaigns and other advertisement, which needs local adaptation.

Marketing Planning & Media

The planning departments (Marketing & Research) in conjunction with the account team, high light market trend and brand issues such that decision regarding both strategy and creative work can be debated fully.

Media department’s role is to select and plan a media strategy suitable for campaign objectives and targeted at the intended consumer. The advertising campaign is then monitored alone with competitor’s campaigns in order to aid an understanding of how target consumers are responding to the campaign as it evolves.

Our media planning is assisted by yearly update P A R C, Media indexes, as well S.E.A.S. data system.
Our monitoring reporting system includes periodic reports, qualitative and quantitative reports, S O V tables CD’s for competitive service /product (aired) in order to provide the client with all necessary data and elements pertaining to the local market.

Our relationship with the Media

In general term, the media is or should be friendly to all advertising groups, cooperating together.

For the best interests of both parties and of course the client.

We are not exception!  Several media managers praise our group and role in the advertising industry, which we are most proud of and which we capitalized on to reach and obtain excellent conditions from the media.

We are content to have the media reflect their opinion on us and strongly advise the client to contract relevant media for this purpose.

Sales Promotion & Public Relations

• Consumer promotions, mailing
• Direct marketing (responses coupons)
• Product tasting (supermarkets)
• Shrink wrap direct primes
• Retailer promotions.
• S.M.S Campaigns.

Such promotions were always backed up with necessary informative 
Campaigns such as flyers, stickers, shelf talkers, P.O.S media campaigns and the inevitable special T.V commercial.

In this respect, and beside the usual press releases, seminars and press conferences organized for various clients, our agency was involved in organizing
“Trade incentive meetings” for traders and wholesalers, as well as participating thoroughly in product launching events.