Since being established in 1989 and Outdoor Advertising Group is a pioneer in the field of Outdoor Media. Outdoor comprises marketing and business planning consultancy capabilities, concept development proficiency, integrated Advertising Agency and specialized studios for the production of marketing tools.
We specialize in providing our services to all types of products and development industries. One of the main objectives of Outdoor is to distinguish itself as one of the leading Egyptian firm serving the above industries in Egypt, formerly the exclusive capability of foreign companies.
Outdoor has the expertise to provide accurate and innovative recommendations tailored to the
specific needs of its clients. Our company policy of constant upgrading and updating of equipment,
methods and tools has enabled us to offer integrated services, rarely found in one company, because
of the strength of our capabilities and our distinguished locations.
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Our Philosophy
The Kind of Agency We Are
Our operating philosophy is best describe by phrase “close to customer” It means an intensity of involvement with our own clients (our customers) as well as a keen Understanding of the consumer, his needs and his wants (our client’s customers) It also required proximity in the geographic senses In order to be truly effective the advertising agency, positioned between the advertiser and the marketplace, must to be close to both groups’ customers.
Reader of the best-selling book In search of Excellence will have noted the emphasis, which was placed on being “close to the customer”. This concept was cited as being paramount importance to all the best-run companies, be they high tech manufacturing, service or consumer goods. We believe that is concept is what we, as an advertising agency, are all about. If we could brand that phrase, it would be an entirely appropriate and fitting label for our group. |
Our Style
Being “close to the customer” also means a way of doing business a style that strives to break down the barriers between client and agency to form a real working relationship.
Our goals then are not size volume alone, but the exercise of vigilance in keeping firm to our philosophy, the pursuit of excellence and quality of service and quality of advertising effectiveness. Our single-minded dedication to this principle is paying off.
Our list of clients enriched vastly since we first started. We have been interested by Intentional and local clients have with their advertising campaign, which are all based on communication strategies tailored in accordance to each product.
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Our Departments
- Creative.
- Production & Quality control
- Media.
- Sales
- Public Relations
- Client Service
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